services

Global beauty expertise rooted in brand strategy, market expansion, and culturally nuanced product storytelling. I help prestige and clinical brands localize for the U.S., expand internationally, and launch with clarity, consistency, and creative precision.

Projects are available hourly, monthly retainers, or scoped by initiative depending on brand needs. Please contact me directly for bespoke pricing based on project scope.

  • Global-to-local brand architecture

    Claims & messaging localization

  • U.S. launch readiness for global brands

    Global expansion for U.S. brands

    Pricing, SKU, and channel strategy for new markets

  • Concept & pipeline development

    Ingredient & claims mapping by region

    B&A development & clinical claim prioritization

  • Global 360° launch strategy

    Messaging frameworks & creative direction

    Cross-functional alignment & launch playbooks

  • Day-to-day execution support across product, marketing, retail, & creative


    Asset trafficking, localization reviews, claims checks, and content approvals


    Vendor, retailer, and cross-functional team coordination


    Tracking performance, competitive benchmarking & monthly recaps